SEO Specialist

Job Summary:

Role: SEO Specialist 
Experience: 3-4 Years
Location: Ahmedabad (Office/Hybrid)

About the role:

• Take charge of complete organic growth: technical + on-page + off-page SEO, instrument analytics (GSC, GTM, GA4), build Looker Studio dashboards, and use AI to scale high-quality content.

Responsibilities:

Technical SEO

• Crawl & indexation: sitemaps, robots.txt, canonical, hreflang, redirects, pagination.
• Core Web Vitals monitoring with devs; fix CLS/LCP/INP issues; schema markup & rich results.
• Log/coverage analysis via Google Search Console; resolve index & manual action issues.

On-page SEO

• Information architecture, internal linking, meta & header hygiene, content pruning.

• Create content briefs & outlines mapped to search intent and topical clusters.

   

Off-page SEO

• Quality-first link acquisition & digital PR; competitor gap analysis; toxicity checks.

Analytics & Instrumentation

• Own GTM containers (GA4, events, consent, custom HTML where needed).
• Design GA4 events/conversions, funnels, UTM governance; QA data integrity.
• Build/share Looker Studio dashboards for exec and ops views.

AI-assisted Content

• Use LLMs to draft outlines/first passes; ensure people-first, original content with human edit; maintain tone & factual accuracy.

Reporting & Strategy

• Monthly SEO roadmap, experiments, and impact reports tied to business KPIs.

Must-have skills

• 3–4 years hands-on in technical + on-page + off-page SEO.
• Strong with GSC, GTM, GA4, Looker Studio.
• Keyword research, SERP/intent analysis, topic clustering, brief creation.
• Comfortable using AI models (e.g., for outlines/drafts), with solid editorial judgment.
• Working knowledge of HTML/CSS basics; ability to brief developers clearly.
• Excellent written English and documentation.
• Experience with structured data (schema.org), Core Web Vitals optimization, and site migrations.

Good-to-have

• Familiarity with WordPress or headless stacks.
• Exposure to Ahrefs/Semrush/Sistrix or similar.

KPIs you’ll own

• Growth in non-brand organic sessions & qualified leads.
• % keywords in Top 3 / Top 10; CTR uplift from title/meta tests.
• Core Web Vitals pass rate; index coverage & crawl efficiency.
• Backlink quality growth (relevance/authority), not just volume.

Work mode & location

• Ahmedabad — Office/Hybrid. In-office collaboration with flexibility for WFH when needed.